Our mission
To make it simple and affordable for every Kenyan business to sell, get paid and grow online.
Breaking down every barrier to selling online
The Kenyan Commerce OS.
The tools Kenyan businesses use to sell and grow, in one connected set. Reach customers where they already are, collect payments and keep your business organised.
About DukaNext
DukaNext is a Kenyan software company that builds tools to help you sell, get paid and organise your business, made around the way Kenya works, from WhatsApp and Instagram to mobile payments, so you can spend your time on your customers and let the tools handle the rest
Our vision
A Kenya where any business, from a market stall to a growing brand, runs on tools it can afford and trust.
Every tool you need.
One account.
Shop
Sell online
A storefront that is yours, with M-Pesa and card payments, delivery, stock and orders in one dashboard.
Visit Shop
CRM
Know your customers
Customers, quotes, invoices, bookings and payments in one place, with invoices sent on WhatsApp or from your own email.
Visit CRM
Automate
Reply without the typing
Answer Instagram comments and messages and run WhatsApp menus, forms and broadcasts, with a shared inbox for your team.
Visit Automate
Inventory
Count what you have
Track stock across warehouses, raise purchase orders and keep your numbers right.
Visit Inventory
Onaa
Photos that sell
Professional product photos for your shop.
Visit OnaaCustom tool
Built around your business
Need something we don’t make yet? Email us what your business needs.
Email usBuilt to work together.
Every DukaNext tool shares your account, so adding another one never means starting over.
- Sign in once and every tool opens
- New tools appear on the same account as we add them
- Simple billing in Kenya shillings
- Tools that talk to each other, like a new shop order reaching your team on WhatsApp
250+ shops
Why We Win
Barrier-Free
No middlemen, no high cuts, no code.
Localized
M-Pesa first, mobile first, Kenyan first.
Affordable
SaaS pricing beats custom dev costs & tailored to SME pockets.
Freedom
Handles boring parts so that customer focuses on craft.
Cultural
Urban, gritty, creator-first focus
Pricing
Pick the plan that fits your business today, and move up whenever you grow.
Starter
KES 1,600a month
One person, one shop. Everything you need to start selling.
Online shop
- 1 shop, 1 user
- 250 products, 100 categories
- 8 images per product
- 100 coupons
CRM
- 1 person
- 500 customers
- 100 invoices a month
- 1 booking form
Automate
- 5 active automations
- Instagram and WhatsApp together
Growth
KES 2,400a month
A small team and a growing catalogue.
Online shop
- 1 shop, 3 users
- 1,000 products, 300 categories
- 15 images per product
- 300 coupons
CRM
- 3 people
- 2,000 customers
- 500 invoices a month
- 5 booking forms
Automate
- 50 active automations
- Instagram and WhatsApp together
Business
KES 4,300a month
No ceilings on the shop or the CRM.
Online shop
- 1 shop, 10 users
- 2,000 products, 1,000 categories
- 20 images per product
- 1,000 coupons
CRM
- 10 people
- Unlimited customers
- Unlimited invoices a month
- Unlimited booking forms
Automate
- 100 active automations
- Instagram and WhatsApp together
Enterprise
Custom pricing
Need more than Business gives you, or a plan built around your company? Tell us what you need and we’ll put an offer together.
- Higher limits than Business
- Help setting up and moving your data
- One invoice for your whole team
What we stand for.
01
Made for how Kenya sells
Customers pay from their phones, talk on WhatsApp and discover you on Instagram. Our tools start from there, not from somewhere else.
02
Simple, not stuffed
You should be set up in an afternoon, not after a training course. We keep every tool easy to learn and quick to use.
03
Built with our users
We add and improve tools based on what Kenyan businesses tell us they need, so what we make is what gets used.